Associations are in a remarkably strong position. They can create unique, hyper-relevant content that can engage current members, attract new ones and impact on the bottom line.
“We need to look at our content more strategically. We generate quite a bit of content but at different places within the organisation. We need to take a more strategic approach to leverage what we have more effectively.”
Abderazzaq Noor, Manager, Communications And Advocacy, Royal Australasian College Of Surgeons
When associations were asked to rate their own communications performance, however, most gave themselves a C. Just 4% awarded themselves an A grade.
This indicates there’s still a long way to go before associations are proud of the communications they’re delivering to their members – and a long way to go until communications are delivering a bottom line impact for the organisation.
Communication frequency by format
Digital channels are used widely and frequently, with email and social being overused by some. Majority of those creating a print magazine are published quarterly.
For more insights and tips to engage your members, download the full report below.