What
today’s member communications look like

THE CURRENT STATE

Associations are in a remarkably strong position. They can create unique, hyper-relevant content that can engage current members, attract new ones and impact on the bottom line.

“We need to look at our content more strategically. We generate quite a bit of content but at different places within the organisation. We need to take a more strategic approach to leverage what we have more effectively.”

Abderazzaq Noor, Manager, Communications And Advocacy, Royal Australasian College Of Surgeons

When associations were asked to rate their own communications performance, however, most gave themselves a C. Just 4% awarded themselves an A grade.

This indicates there’s still a long way to go before associations are proud of the communications they’re delivering to their members – and a long way to go until communications are delivering a bottom line impact for the organisation.

What does the average association communications mix look like?

Communication frequency by format

Digital channels are used widely and frequently, with email and social being overused by some. Majority of those creating a print magazine are published quarterly.

% Producing any
E-NEWSLETTER
97%
SOCIAL MEDIA
95%
WEBSITE - NEWS & ARTICLES
95%
PRINTED MAGAZINE
57%
VIDEO
57%
DIGITAL MAGAZINE
51%
FORUM
43%
WHITEPAPER / EBOOK
36%
PEER-REVIEWED JOURNAL
23%
PODCAST
23%

Download the full report for additional insights and tips.

Media enquiries

For all media inquiries, contact Mahlab on 02 9556 9100.

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DOWNLOAD THE 2019 MEMBER COMMUNICATIONS SURVEY

For more insights and tips to engage your members, download the full report below.