Does print
still have
a place?
Print magazines have been a fixture in the majority of associations’ communications for many years and, often, the printed magazine is the only tangible benefit members see on a regular basis.
0
%
of associations
CUrrently produce a printed magazine
Print still plays a significant role, with the proportion of respondents producing a print magazine remaining steady at 63% since 2012.
More than two-thirds of associations currently produce a printed magazine and the value associations see in print is wide-ranging.
“Print is still an important medium. It’s tangible for members. Sometimes it’s the only thing members see month to month. It’s very good at positioning us as a high-quality association.”
Peter Griffin, General Manager, Real Estate Institute NSW
We’re getting increasingly sophisticated about the way we use digital analytics to position and amplify content. We’re making that transition from blindly relying on print, to actively relying on owned digital platforms.
Jeanne-Vide Douglas, GM – Content, Chartered Accountants
For some associations, print is vital. For others, print has a questionable future:
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Media enquiries
For all media inquiries, contact Mahlab on 02 9556 9100.
